 Actual view from the VideoClix office | |
About VideoClixVideoClix Technologies Inc. was founded in 1999 by creator and CEO, Babak Maghfourian. VideoClix’s original clickable video authoring software segmented, tracked, tagged and categorized objects within videos. Once this was complete, VideoClix Software exported interactive videos that could be shared or served over the Internet. Up until 2004, due to the immaturity of online video at that time, VideoClix was sold as a software solution mainly for educational purposes. However, with increased broadband penetration and the emergence of online video, VideoClix revamped its business strategy to suit the growing demand for web and mobile video distribution.
Today, VideoClix is significantly different from where it was 10 years ago. Three words can describe VideoClix’s core business: Clickable Video Monetization The company’s products and services have matured into a scalable solution that can identify the 3P’s of online video: People, Places and Products. VideoClix’s Smartrack algorithms can identify these 3Ps and create detailed hotspots for all objects in video. This allows viewers to interact with any object in VideoClix Enabled content. Through these interactions viewers can learn more about objects, purchase products, get storyline and bios, play along or receive general background info. VideoClix currently employs 25 people in North America, Europe, and South East Asia. The company is privately financed through VCs and sophisticated investors. VideoClix’s angel round was closed in 2001 at $1.1 million dollars and a seed round of $9.6 million dollars was closed in 2007, including warrants. The management of the company is comprised of seasoned entrepreneurs in the media and multimedia sector, TV network executives, artificial vision scientists, IT architects and venture capitalists. |
VideoClix ProductsVideoClix offers multiple Licenses: Pilot, Producer and Professional. Each of these can be licensed online. VideoClix also provides an Enterprise level solution for Tier 1 broadcast networks, brands and content production companies. The Pilot and Producer license have a fixed production based pricing (per movie). The Professional and Enterprise licenses have performance based pricing (per engagement). The Pilot license is a free license. Users simply upload videos and VideoClix Smartrack technology adds all relevant hotspots to the video. Once this is complete, users can input the interactive display content (pictures, text, ads and links) over the web using the VideoClix Interactive Editor. Our production arm can assists all pilot licensees to complete this phase of content production. The key purpose of the Pilot license is to allow users to evaluate the VideoClix monetization solutions and to produce a small number of videos per year (up to 12 at a cost of $995/each). The Producer license is priced at $1,949 and is suited for content production companies that output one video a week or less (max 52 per year). This multi-user license (up to 3 users) also includes a customizable facebook widget. The Professional License, priced at $4,995, is a multi-user license (up to 5 users) and allows licensees to create multiple channels for different types of shows. Professional licensees may output up to one video a day. The Enterprise license includes all the features of the Professional License but allows licensees to distribute their VideoClix content through 3rd party OVPs such as Brightcove, ThePlatform, Ooyala or their own indigenous media player. The Enterprise license also includes an iPhone application for interactive TV and mobile distribution. Additionally, for all licenses, VideoClix provides auto video object tracking, CMS , web based interactive editor, HD player, syndication, a load balanced CDN, metrics and reporting, social media connectivity and an effective, non-intrusive video ads.
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