Starcom MediaVest and its partners decline to name which formats are still in the running. But it says the competing formats are being tested against one of the most commonContinue readingWhat Works in Online Video Advertising?
I recently interviewed VideoClix’s CEO and “creator,” Babak Maghfourian on the expo floor of adtech San Francisco, CA at the Moscone center, sharing with us about their video delivery platformContinue readingClickable Video Monetization – Interview with CEO of VideoClix
REVISION3 PARTNERS WITH VIDEOCLIX TO ENHANCE VIEWER ENGAGEMENT San Francisco, CA (TK) — Revision3, the leader in exclusive Internet television, has partnered with VideoClix, a pioneer in clickable Web video, toContinue readingPOP UP VIDEO FOR THE DIGITAL AGE
The play: VideoClix applies the interactive TV notion of “clicking on Jennifer Aniston’s sweater” to the Web. The Vancouver-based company makes Web video clickable. Web users can click on an objectContinue readingBabak Maghfourian, CEO of VideoClix,Demo video
“What should sites and advertisers do with short form video so they don’t drive users crazy? What are the emerging online ad models? And how will web properties and adContinue readingDigital Hollywood Spring – NextWave Advertising: Video Advertising on Mobile, Broadband and TV
Update: after meeting with VideoVlix at ad:tech this week, I got an opportunity to see firsthand how the VideoClix service works. There are in fact a number of tracking optionsContinue readingDiggnation Gets Hyperlinked, with Videoclix