Digital Hollywood Spring: Interactive Video Advertising on Mobile, Broadband and TV

“What should sites and online video distribution services do with short form video so they don’t drive users crazy? What are the emerging online ad models? And how will web properties and ad platforms introduce these new models to advertisers without confusing them with so much choice. After all, on TV there’s really only one model, the 30 second spot, that delivers a CPM and a brand lift that the advertiser then tries to measure.”

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